Exceptional Customer Service Award

Sponsored by the Safer Parking Scheme

This award will be presented to the parking organisation that best demonstrates a commitment to providing excellent customer service. The category is open to public and private sector operators and covers both the off-street and on-street sectors. The service could be public-facing (aimed at people using car parks) or client-facing (provided by a contractor or consultant to a parking sector client or partner, etc).

The criteria:
The entry should include details of:

Nature of parking operation: public, private, free, charged, retail, commuter, etc
Type of customer: shopper, commuter, contract, business traveller etc
Nature of service provided: park & ride, valet parking, call centre booking etc
Innovative ideas and services
Details of staff training undertaken
Tangible feedback from customers and/or clients (surveys, awards, testimonials, external audits, etc)
Mystery shopping exercises conducted on own, comparable or rival services
Proof of improvements to the service/business (evidence of success in attracting more customers and repeat business)
Examples of marketing literature, customer charters, etc
Quality awards the operation received (Investors in People, BS ISO awards, Park Marks, etc).