APT Skidata

Parking as a Service Award

Sponsored by: APT Skidata

The Parking as a Service Award category covers parking providers who are creating a positive experience for motorists. The prize recognises work done to create easy-to-understand, non-confrontational and person-centric services.

The criteria:

The Parking as a Service category recognises how parking providers are harnessing data and real-time connectivity not only to enhance operational efficiency, but to engage with drivers. 

‘Parking as a Service’ approaches enable drivers to:

  • Select, book and pay for parking (maybe in parallel to purchasing other services)

  • Be informed of parking tarffs, locations and regulations while on the move

  • Set up parking accounts (enabling drivers to avoid parking fines and excess charges)

  • Qualify for specific permits and concessions

  • Use services such as electric vehicle charging points or yse designated parking bays

  • Access and validate promotional offers provided by third parties working with the parking provider

  • Coordinate their parking with use of other modes of transport via Mobility as a Service (MaaS) schemes.


The entry should include details of: 

  • Nature of parking operation: public, private, free, charged, retail, commuter, etc.

  • Type of customer: shopper, commuter, contract, business traveller etc.

  • Nature of service provided: park & ride, valet parking, call centre booking etc.

  • Why has your organisation decided to adopt a positive approach to delivering parking as a service?

  • Innovative ideas and services implemented

  • Details of staff training and development undertaken

  • Feedback from customers and/or clients (surveys, awards, testimonials, external audits, etc.)

  • Mystery shopping exercises

  • Proof of improvements to the service/business (evidence of success in attracting more customers and repeat business)

  • Examples of marketing literature, customer charters, etc.

  • Quality awards the operation received (Investors in People, BS ISO awards, Park Marks, etc.).

Please supply:

  • Images

  • Customer and client feedback/testimonials

  • Press cuttings/Links to websites

  • Details of other awards won.

‚ÄčYou can either send in entries as either standalone Word or PDF documents.


Please submit completed entries and supporting evidence via email to 


Queries? Please contact us on 020 7091 7871

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Headline sponsor:

24 September 2021
Royal Lancaster London

Created and presented by Parking Review magazine, the British Parking Awards are an independent competition. The awards recognised the leading examples of car park management, enforcement, design and team work. 

View the 2021 winners