This award recognises imaginative, engaging and informative approaches adopted by parking organisations to communicating with the public and other organisations.
The criteria:
The entries may relate to:
Annual parking reports
Marketing campaigns
Public information campaigns
Public consultations
Lobbying campaigns aimed at local or national policy-makers.
The communication approach or campaign could take a number of forms and employ a variety of channels, such as:
Videos
Websites
Broadcast
Print media
Social media engagement and live performances
Posters and leaflets
Reports and publications.
The following areas should be addressed:
Description of the aims of the communication campaign or channel
Details of the individuals or team involved in the campaign or channel
How the campaign or channel was developed and designed
How the campaign or channel was funded
How the campaign or channel is maintained and sustained
How the effectiveness of the campaign has been assessed.
Created and presented by Parking Review magazine, the British Parking Awards are an independent competition. In their 18th year, the awards recognised the leading examples of car park management, enforcement, design and team work. View the Winners