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	Exceptional Customer Service Award Entry Criteria

	Sponsored by Alpha Parking This award will be presented to the parking organisation which best demonstrates a commitment to providing excellent customer service. The category is open to public and private sector operators and covers both the off-street and on-street sectors. The service may be either public-facing (aimed at people using car parks) or client-facing (services provided by a contractor or consultant to a parking sector client or partner, etc). The criteria: The entry should include details of: Nature of parking operation: public, private, free, charged, retail, commuter, etc. Type of customer: shopper, commuter, contract, business traveller, etc. Nature of service provided: park & ride, valet parking, call centre booking, etc. Innovative ideas and services. Details of staff training undertaken. Tangible feedback from customers and/or clients (ie: surveys, awards, testimonials, external audits, etc.) Proof of improvements to the service/business (ie: evidence of success in attracting more customers and repeat business.) Examples of marketing literature, customer charters, etc. Quality awards the operation received: Investors in People, BS ISO awards, Safer Parking Scheme Park Marks, etc. Please supply: 1. Images. 2. Customer and client feedback/testimonials. 3. Press cuttings 4. Details of other awards won.

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