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	Exceptional Customer Service Award Entry Criteria

	This award will be presented to the parking organisation which best demonstrates a commitment to providing excellent customer service. The category is open to public and private sector operators and covers both the off-street and on-street sectors. The service may be either public-facing (aimed at people using car parks) or client-facing (services provided by a contractor or consultant to a parking sector client or partner, etc). The criteria: The judges will be looking for the following: Nature of parking operation: public, private, free, charged, retail, commuter, etc. Type of customer: shopper, commuter, contract, business traveller, etc. Nature of service provided: park & ride, valet parking, call centre booking, etc. Innovative ideas and services. Tangible feedback from customers and/or clients. Proof of improvements to the service/business. Where appropriate the following areas should be address and supporting material provided: Descriptions of services delivered. Examples of problems identified and solved. Examples of marketing literature, customer charters, etc. Evidence of customer satisfaction: surveys, awards, testimonials, external audits, etc. Quality awards the operation received: Investors in People, BS ISO awards, Safer Parking Scheme Park Marks, etc Evidence of success in attracting more customers and repeat business. Please supply: 1. Images. 2. Details of staff training undertaken. 3. Customer and client feedback/testimonials. 4. Details of other awards won.

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